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Align your marketing to your business goals.

At M, your marketing begins by understanding what your business needs to achieve, how you provide value to your customers, and what success looks like for you. By considering how your marketing impacts and supports your entire organization, we’ll develop clear, data-based marketing strategies that focus your brand decisions and marketing activities on what matters most for your business.

Let’s talk about your marketing strategy.

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"Carla is amongst the best and brightest strategic marketers I have ever worked with. She brings a systems approach to ensure clients' outcomes are efficiently achieved."

Darcy Pawlik, Chief Operating Officer, WS

"Carla is amongst the best and brightest strategic marketers I have ever worked with. She brings a systems approach to ensure clients' outcomes are efficiently achieved."

Darcy Pawlik, Chief Operating Officer, WS

Hi, I'm Carla.

As a marketing strategist and fractional CMO, I believe the role of marketing strategy is to align activity to business outcomes, and that there is no one-size-fits-all marketing approach.

I provide brand strategy, marketing communications strategy, research and analysis, audience planning, marketing measurement planning, and other marketing consulting and marketing leadership services to support my clients in achieving their business goals.

In nearly 20 years in the marketing and advertising industries, I’ve worked with B2B and B2C organizations from pre-seed startups to global corporations. My clients’ industries include agriculture, animal health and veterinary (including pharmaceuticals), banking and financial services, industrial health and safety, law and legal services, oil and gas, post-secondary education, real estate, restaurant and food service, retail, technology and SaaS, telecommunications, travel and tourism, and others.

I also have experience working with Canadian governmental organizations and indigenous communities.

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Need help with your marketing strategy?

Whether it’s fine-tuning your positioning in the marketplace, understanding your audience better, aligning your marketing efforts to your business goals, or managing your team for the best results, I can help.

Get in touch to find out more.

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